We all know that bacon is quite tastier than good ol’ spam, and in the Internet world it’s no different. Bacn (pronounced like bacon and short for “Bland Automated Community Notification. Shout out to Wikipedia for that.) is all the newsletters that you have subscribed to like Groupon, Living Social, the local pet store (and you don’t even have a pet)…you get my drift.
Although you actually signed up to receive these, it has become truly annoying to open up your inbox and find it full of bacn (on a foodie note, it would be so nice to open my mailbox and find it full of crispy, tasty bacon). Me being the fanatic neat freak that I am, I diligently delete each one of these daily. Which really makes me question why the hell I signed up for these in the first place.
We have gotten so used to hearing about all these deals, like 50% off your entire purchase at Whole Foods, which really means buy $20 and pay $10, which really means buy 2 avocados, 1 mango, fresh-made organic salsa and a foreign cheese, and you are now at $25 but sorta feel like you got a bargain? We feel that if we unsubscribe, we are missing out, so we sign up and are continuously annoyed when we check our inbox because deleting or ignoring the email is so much easier than unsubscribing.
But seriously, in the past year, the bacn has gotten a little out of control. You want to know why? It’s a bargain for marketers, and it pays off. According to unsubscribe.com, the cost of sending an email is $ 0.0001, and the payoff? In 2009, email marketing generated $26 billion for online retailers. In 2010, there were 27,397,274 bacn emails sent per day. That equals 4 emails per day for every person on the planet. Conclusion: some bacn is good, too much will clog your inbox.